Wine: Ignorance Is Bliss
individuals who are unaware of the price do not derive more enjoyment from more expensive wine.
[People] on average enjoy more expensivewines slightly less. For individuals with wine training, however, we findindications of a positive relationship between price and enjoyment
Experts have different tastes. So expert recommendations are not useful unless you’re also an expert.
How do you get to be an expert? I presume, by aligning your preferences with those of the experts.